A testvériség mint üzlet
A londoni szabadkőműves ajándékboltokban még szabadkőműves kis macikat is kapni - kötényben, kesztyűben
Tegyük hozzá, szabályos öltözetben. Master Mason, Worshipful Master, London Grand Rank Association és Mark Mason Teddy Bear-ek - mind a megfelelő köténnyel, szalaggal.
Egyébként a Greet Queen Street túloldalán levő szabadkőműves üzletekben is rengeteg megvásárolható csecsebecse volt a regáliákon kívül. Például szabadkőműves emblémával (vonalzó és szögmérő) ellátott golflabdák, nyakkendők, övek stb:
http://www.letchworthshop.co.uk
Ugye bármit át lehet alakítani szabadkőművessé, ha ráteszik az emblémát. És rá is teszik, hadd virágozzon az üzlet.
A golflabdákkal még azt is eljátszották az egyik kirakatban, hogy a mini Jákin és Boáz oszlopok tetejére tették őket gránátalmának...
Tudákosságomból fakadóan viszont találkoztam már az interneten olyan cikkel, amelyik a regáliák gyártásának, kereskedelmének olyan üzleti módszereit is bemutatta a profit fokozására, mint pl. a taglétszám emelkedése érdekében a belépések ösztönzése, új termékek bevezetése érdekében új fokozat kitatálása stb.
Ebben van a "lé", nem az én "tudákosságomban"...A cikk a regáliák gyártásának, kereskedelmének üzleti módszereiről: Harriet McBride, Ph.D.: Business & the Brethren
Scottish Rite Journal, May-June 2006
http://web.archive.org/web/20100620045131/http://scottishrite.org/web/journal-files/Issues/may-jun06/mcbride.html
Részletek:
America’s “Great Fraternal Movement” spawned regalia houses devoted to supplying the paraphernalia, equipment, and furnishings for fraternal orders. M.C. Lilley & Co. of Columbia, Ohio, was the largest such company in the world.
...
In the years from 1865 to 1918, a massive social phenomenon spread across the United States as millions of men joined thousands of lodges affiliated with hundreds of secret fraternal societies. It was termed “The Great Fraternal Movement.” At the moment of its greatest popularity, 1890 to 1915, one in every five American men belonged to one or more fraternal societies.
...
As the lodges required special products—publications, supplies, equipment, furnishings and regalia—a separate industry developed to meet the requirements of this niche market. The concerns of this specialized industry and those of the fraternal lodges intertwined.
...
In the late 1850s Siebert’s nephew John Siebert, and his close friend and lodge brother Henry Lindenberg obtained equipment and began publishing a German-language fraternal tabloid newspaper, Der Odd Fellow. This venture was moderately successful, thanks in part to Henry Lindenberg’s salesmanship. Correspondence from later years suggests that early on Henry actively worked to build membership in the lodges and at the same time solicited subscriptions to his publication from the new initiates. Lindenberg’s activities at this time are the first evidence of a mutually beneficial relationship between a business and a fraternity.
...
In 1881, The M.C. Lilley & Co. began a new publication: The Masonic Chronicle. The format of this paper was identical to that of The Odd Fellows Companion, but the content—lodge news, calendars of events, etc. was aimed at Freemasons, and Knights Templars in particular. Some of the editorials and general treatises were the same for both papers. Undoubtedly, the business technique—using a publication to promote activities that required the purchase of goods from the publisher—was successful.
...
Even without its monthly publications, The M.C. Lilley & Co. actively promoted and encouraged the expansion of fraternalism, devising new degrees as a means of enlarging markets for the company’s clothing products. The inside back cover of Catalogue 143, Costumes, Supplies and Paraphernalia for the Ancient Order of Hibernians is a full-page advertisement (see below right) for a “Swift New Side Degree.” Along with a few sketches of men in costumes, the text says:
This is it . .Get It! The Sons of Osiris is a New Degree of initiation, with new features to interest lodge members, induce a larger attendance and make meetings more lively and interesting—A ritual that will put life into your lodge and attract new members.
...
World War I signaled the end of the Great Fraternal Movement, and the popularity of fraternalism as a social form had diminished considerably by mid-twentieth century. With a waning customer base, regalia as a singular product line was no longer profitable. M.C. Lilley & Co. closed its doors in 1953. True to history, the fortunes of the regalia houses paralleled that of the organizations they served. The unique interrelationship between the regalia houses and the fraternities remained strong for some eighty years. That relationship, and that moment in time provides a fascinating chapter in the history of fraternalism and the history of American business.
Editor’s Note: This article is excerpted from Dr. McBride’s article, “Business and the Brethren: The Influence of Regalia Houses on Fraternalism,” from Heredom, vol. 12 (2004), pp. 163–201.
[Eredetileg: http://forum.index.hu/Article/viewArticle?a=71025147&t=9027376
és http://forum.index.hu/Article/viewArticle?a=71015643&t=9027376]
A londoni szabadkőműves ajándékboltokban még szabadkőműves kis macikat is kapni - kötényben, kesztyűben
Tegyük hozzá, szabályos öltözetben. Master Mason, Worshipful Master, London Grand Rank Association és Mark Mason Teddy Bear-ek - mind a megfelelő köténnyel, szalaggal.
Egyébként a Greet Queen Street túloldalán levő szabadkőműves üzletekben is rengeteg megvásárolható csecsebecse volt a regáliákon kívül. Például szabadkőműves emblémával (vonalzó és szögmérő) ellátott golflabdák, nyakkendők, övek stb:
http://www.letchworthshop.co.uk
Ugye bármit át lehet alakítani szabadkőművessé, ha ráteszik az emblémát. És rá is teszik, hadd virágozzon az üzlet.
A golflabdákkal még azt is eljátszották az egyik kirakatban, hogy a mini Jákin és Boáz oszlopok tetejére tették őket gránátalmának...
Tudákosságomból fakadóan viszont találkoztam már az interneten olyan cikkel, amelyik a regáliák gyártásának, kereskedelmének olyan üzleti módszereit is bemutatta a profit fokozására, mint pl. a taglétszám emelkedése érdekében a belépések ösztönzése, új termékek bevezetése érdekében új fokozat kitatálása stb.
Ebben van a "lé", nem az én "tudákosságomban"...A cikk a regáliák gyártásának, kereskedelmének üzleti módszereiről: Harriet McBride, Ph.D.: Business & the Brethren
Scottish Rite Journal, May-June 2006
http://web.archive.org/web/20100620045131/http://scottishrite.org/web/journal-files/Issues/may-jun06/mcbride.html
Részletek:
America’s “Great Fraternal Movement” spawned regalia houses devoted to supplying the paraphernalia, equipment, and furnishings for fraternal orders. M.C. Lilley & Co. of Columbia, Ohio, was the largest such company in the world.
...
In the years from 1865 to 1918, a massive social phenomenon spread across the United States as millions of men joined thousands of lodges affiliated with hundreds of secret fraternal societies. It was termed “The Great Fraternal Movement.” At the moment of its greatest popularity, 1890 to 1915, one in every five American men belonged to one or more fraternal societies.
...
As the lodges required special products—publications, supplies, equipment, furnishings and regalia—a separate industry developed to meet the requirements of this niche market. The concerns of this specialized industry and those of the fraternal lodges intertwined.
...
In the late 1850s Siebert’s nephew John Siebert, and his close friend and lodge brother Henry Lindenberg obtained equipment and began publishing a German-language fraternal tabloid newspaper, Der Odd Fellow. This venture was moderately successful, thanks in part to Henry Lindenberg’s salesmanship. Correspondence from later years suggests that early on Henry actively worked to build membership in the lodges and at the same time solicited subscriptions to his publication from the new initiates. Lindenberg’s activities at this time are the first evidence of a mutually beneficial relationship between a business and a fraternity.
...
In 1881, The M.C. Lilley & Co. began a new publication: The Masonic Chronicle. The format of this paper was identical to that of The Odd Fellows Companion, but the content—lodge news, calendars of events, etc. was aimed at Freemasons, and Knights Templars in particular. Some of the editorials and general treatises were the same for both papers. Undoubtedly, the business technique—using a publication to promote activities that required the purchase of goods from the publisher—was successful.
...
Even without its monthly publications, The M.C. Lilley & Co. actively promoted and encouraged the expansion of fraternalism, devising new degrees as a means of enlarging markets for the company’s clothing products. The inside back cover of Catalogue 143, Costumes, Supplies and Paraphernalia for the Ancient Order of Hibernians is a full-page advertisement (see below right) for a “Swift New Side Degree.” Along with a few sketches of men in costumes, the text says:
This is it . .Get It! The Sons of Osiris is a New Degree of initiation, with new features to interest lodge members, induce a larger attendance and make meetings more lively and interesting—A ritual that will put life into your lodge and attract new members.
...
World War I signaled the end of the Great Fraternal Movement, and the popularity of fraternalism as a social form had diminished considerably by mid-twentieth century. With a waning customer base, regalia as a singular product line was no longer profitable. M.C. Lilley & Co. closed its doors in 1953. True to history, the fortunes of the regalia houses paralleled that of the organizations they served. The unique interrelationship between the regalia houses and the fraternities remained strong for some eighty years. That relationship, and that moment in time provides a fascinating chapter in the history of fraternalism and the history of American business.
Editor’s Note: This article is excerpted from Dr. McBride’s article, “Business and the Brethren: The Influence of Regalia Houses on Fraternalism,” from Heredom, vol. 12 (2004), pp. 163–201.
[Eredetileg: http://forum.index.hu/Article/viewArticle?a=71025147&t=9027376
és http://forum.index.hu/Article/viewArticle?a=71015643&t=9027376]
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